Tag: NextBestAction

  • Customer Decision Platform – Part 2

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    by

    aeadmin
    in , , ,

    Data vs Information vs Insights vs Decisions Much has been discussed and demonstrated about the importance of data. Ranging from life saving treatments, through medical data, to increasing “engagement” in social media by exploiting  predictors derived from addiction.  At a high level, Data is defined in 3 stages: Let’s go into detail. Specifically, the lifecycle which transforms raw…

  • Organisational decision-making using DMN

    Organisational decision-making using DMN

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    by

    aeadmin
    in , ,

    Introduction “How did you arrive at that decision?” Decision models describe how decisions are made in a given situation. They can be seen as formal and documented heuristics.  This paper examines why defining a decision model as a separate entity from processes (actions) is great for companies (and for you!). So let’s begin by looking…

  • Story driven interactions

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    by

    aeadmin
    in , ,

    Introduction Today digital marketing content is mostly dry and boring. No Character or humanity. This combined with low relevance is the reason for current spam level click response rates – i.e. 000.009%. With the huge resource of “tech stacks” and smart consultants the imaginative potential of these channels are not being reached – by a…