Category: Decisions

  • Customer Decision Platform – Part 2

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    by

    aeadmin
    in , , ,

    Data vs Information vs Insights vs Decisions Much has been discussed and demonstrated about the importance of data. Ranging from life saving treatments, through medical data, to increasing “engagement” in social media by exploiting  predictors derived from addiction.  At a high level, Data is defined in 3 stages: Let’s go into detail. Specifically, the lifecycle which transforms raw…

  • Organisational decision-making using DMN

    Organisational decision-making using DMN

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    by

    aeadmin
    in , ,

    Introduction “How did you arrive at that decision?” Decision models describe how decisions are made in a given situation. They can be seen as formal and documented heuristics.  This paper examines why defining a decision model as a separate entity from processes (actions) is great for companies (and for you!). So let’s begin by looking…

  • Customer Decision Platform – Part 1

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    by

    aeadmin
    in , , ,

    Introduction This is the first of a multiple part series of articles describing my vision on the evolution of Next Best Action platforms. Moving from a point solution to an integral foundation of all customer facing touchpoints. Streaming Real-time streaming is the future of data integration.  Moving data from a source to target in real-time will provide…

  • Streaming Marketing

    Streaming Marketing

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    by

    aeadmin
    in

    A Reverse ETL should connect directly with the business application and cause it to act Data loader can send data to Kafka and REST endpoints. This enables your Marketing application to Act when the data arrives. This is Streaming Marketing