Tag: marketing

  • Organisational decision-making using DMN

    Organisational decision-making using DMN

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    by

    aeadmin
    in , ,

    Introduction “How did you arrive at that decision?” Decision models describe how decisions are made in a given situation. They can be seen as formal and documented heuristics.  This paper examines why defining a decision model as a separate entity from processes (actions) is great for companies (and for you!). So let’s begin by looking…

  • Story driven interactions

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    by

    aeadmin
    in , ,

    Introduction Today digital marketing content is mostly dry and boring. No Character or humanity. This combined with low relevance is the reason for current spam level click response rates – i.e. 000.009%. With the huge resource of “tech stacks” and smart consultants the imaginative potential of these channels are not being reached – by a…

  • Marketing a Circular Economy

    Marketing a Circular Economy

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    by

    aeadmin
    in ,

    Introduction Companies and Consumers realise that their actions directly impact the environment. Waste driven environmental damage can no longer be ignored and wished away. Consumers also realise that company actions have huge environmental impact. They want to understand and support organisations who take sustainability seriously. Why? Because the time is now for Consumer Sustainability. Sustainable…