Tag: AI

  • Customer Decision Platform – Part 2

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    by

    aeadmin
    in , , ,

    Data vs Information vs Insights vs Decisions Much has been discussed and demonstrated about the importance of data. Ranging from life saving treatments, through medical data, to increasing “engagement” in social media by exploiting  predictors derived from addiction.  At a high level, Data is defined in 3 stages: Let’s go into detail. Specifically, the lifecycle which transforms raw…

  • AI and Strategy

    AI and Strategy

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    by

    aeadmin
    in

    Strategic Decisions Vs Tactical Decisions. Point solutions vs strategic solutions Point solutions The strength of a Point Solution is also its weakness: the tech only solves one problem. In a similar way, many Marketing Vendors use AI for Next Best “Offer” recommendations. Indeed most applications of AI focus on narrow “sells” related use-cases. However, what if the customer is…