Category: NextBestAction

  • Customer Decision Platform – Part 2

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    by

    aeadmin
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    Data vs Information vs Insights vs Decisions Much has been discussed and demonstrated about the importance of data. Ranging from life saving treatments, through medical data, to increasing “engagement” in social media by exploiting  predictors derived from addiction.  At a high level, Data is defined in 3 stages: Let’s go into detail. Specifically, the lifecycle which transforms raw…

  • Customer Decision Platform – Part 1

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    by

    aeadmin
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    Introduction This is the first of a multiple part series of articles describing my vision on the evolution of Next Best Action platforms. Moving from a point solution to an integral foundation of all customer facing touchpoints. Streaming Real-time streaming is the future of data integration.  Moving data from a source to target in real-time will provide…

  • Story driven interactions

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    by

    aeadmin
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    Introduction Today digital marketing content is mostly dry and boring. No Character or humanity. This combined with low relevance is the reason for current spam level click response rates – i.e. 000.009%. With the huge resource of “tech stacks” and smart consultants the imaginative potential of these channels are not being reached – by a…

  • AI and Strategy

    AI and Strategy

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    by

    aeadmin
    in

    Strategic Decisions Vs Tactical Decisions. Point solutions vs strategic solutions Point solutions The strength of a Point Solution is also its weakness: the tech only solves one problem. In a similar way, many Marketing Vendors use AI for Next Best “Offer” recommendations. Indeed most applications of AI focus on narrow “sells” related use-cases. However, what if the customer is…