Category: NextBestAction

  • AI and Strategy

    AI and Strategy

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    by

    aeadmin
    in

    Strategic Decisions Vs Tactical Decisions. Point solutions vs strategic solutions Point solutions The strength of a Point Solution is also its weakness: the tech only solves one problem. In a similar way, many Marketing Vendors use AI for Next Best “Offer” recommendations. Indeed most applications of AI focus on narrow “sells” related use-cases. However, what if the customer is…

  • Organisational decision-making using DMN

    Organisational decision-making using DMN

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    by

    aeadmin
    in , ,

    Introduction “How did you arrive at that decision?” Decision models describe how decisions are made in a given situation. They can be seen as formal and documented heuristics.  This paper examines why defining a decision model as a separate entity from processes (actions) is great for companies (and for you!). So let’s begin by looking at what’s great…