Author: aeadmin

  • Customer Decision Platform – Part 2

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    aeadmin
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    Data vs Information vs Insights vs Decisions Much has been discussed and demonstrated about the importance of data. Ranging from life saving treatments, through medical data, to increasing “engagement” in social media by exploiting  predictors derived from addiction.  At a high level, Data is defined in 3 stages: Let’s go into detail. Specifically, the lifecycle which transforms raw…

  • Organisational decision-making using DMN

    Organisational decision-making using DMN

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    by

    aeadmin
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    Introduction “How did you arrive at that decision?” Decision models describe how decisions are made in a given situation. They can be seen as formal and documented heuristics.  This paper examines why defining a decision model as a separate entity from processes (actions) is great for companies (and for you!). So let’s begin by looking…

  • Customer Decision Platform – Part 1

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    aeadmin
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    Introduction This is the first of a multiple part series of articles describing my vision on the evolution of Next Best Action platforms. Moving from a point solution to an integral foundation of all customer facing touchpoints. Streaming Real-time streaming is the future of data integration.  Moving data from a source to target in real-time will provide…

  • Story driven interactions

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    aeadmin
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    Introduction Today digital marketing content is mostly dry and boring. No Character or humanity. This combined with low relevance is the reason for current spam level click response rates – i.e. 000.009%. With the huge resource of “tech stacks” and smart consultants the imaginative potential of these channels are not being reached – by a…

  • Marketing a Circular Economy

    Marketing a Circular Economy

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    aeadmin
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    Introduction Companies and Consumers realise that their actions directly impact the environment. Waste driven environmental damage can no longer be ignored and wished away. Consumers also realise that company actions have huge environmental impact. They want to understand and support organisations who take sustainability seriously. Why? Because the time is now for Consumer Sustainability. Sustainable…

  • AI and Strategy

    AI and Strategy

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    aeadmin
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    Strategic Decisions Vs Tactical Decisions. Point solutions vs strategic solutions Point solutions The strength of a Point Solution is also its weakness: the tech only solves one problem. In a similar way, many Marketing Vendors use AI for Next Best “Offer” recommendations. Indeed most applications of AI focus on narrow “sells” related use-cases. However, what if the customer is…

  • Streaming Marketing

    Streaming Marketing

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    aeadmin
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    A Reverse ETL should connect directly with the business application and cause it to act Data loader can send data to Kafka and REST endpoints. This enables your Marketing application to Act when the data arrives. This is Streaming Marketing