Author: aeadmin

  • Marketing a Circular Economy

    Marketing a Circular Economy

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    by

    aeadmin
    in

    Introduction Companies and Consumers realise that their actions directly impact the environment. Waste driven environmental damage can no longer be ignored and wished away. Consumers also realise that company actions have huge environmental impact. They want to understand and support organisations who take sustainability seriously. Why? Because the time is now for Consumer Sustainability. Sustainable…

  • AI and Strategy

    AI and Strategy

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    aeadmin
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    Strategic Decisions Vs Tactical Decisions. Point solutions vs strategic solutions Point solutions The strength of a Point Solution is also its weakness: the tech only solves one problem. In a similar way, many Marketing Vendors use AI for Next Best “Offer” recommendations. Indeed most applications of AI focus on narrow “sells” related use-cases. However, what if the customer is…

  • Streaming Marketing

    Streaming Marketing

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    by

    aeadmin
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    A Reverse ETL should connect directly with the business application and cause it to act Data loader can send data to Kafka and REST endpoints. This enables your Marketing application to Act when the data arrives. This is Streaming Marketing

  • Organisational decision-making using DMN

    Organisational decision-making using DMN

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    by

    aeadmin
    in , ,

    Introduction “How did you arrive at that decision?” Decision models describe how decisions are made in a given situation. They can be seen as formal and documented heuristics.  This paper examines why defining a decision model as a separate entity from processes (actions) is great for companies (and for you!). So let’s begin by looking at what’s great…